2012 Liechtenstein Brand Logo

Competition  2012
Commissioning authority: Principality of Liechtenstein
Logo for the national CI

As a part of the govermental project “Identity and brand Liechtenstein”,
the new logo is meant to communicate fundamental state principles (self-determiation, security, humanism)
and values (independence, straightforwardness, humanness).
Also, the logo must show the colours of the national flag (yellow, blue, red).
The ending .li identifies Liechtenstein in the world wide web,
wich is associated with openness, plurality, transparence and drive.
The simple, clear typographical shape of the logo points out liechtenstein qualities:
Fair-mindedness, clarity and pragmatism.

with Anne-Christine Krämer, enormdesign.ch

branding

logoHiltiLBA Abo

  • ck@ck-a.li